The Botanist

Travel Retail

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Our Challenge

Rémy Cointreau Global Travel Retail, in partnership with Gebr. Heinemann, unveiled The Botanist gin’s new exclusive expression, “Hebridean Strength.” This gin is a duty-free exclusive and marks The Botanist’s foray into the world of gins. Making its only debut and appearance in travel retail channel, the challenge was to educate shoppers about its rich, deep, and smooth taste to make it stand out in the highly competitive gin product segment.

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Our Idea

Our team designed a multi-sensory product pop-up discovery space with interactive elements such as a scent-paper kiosk, nosing trumpet, and 3D discovery table. Shoppers at the tasting bar can explore the diverse Hebrides-inspired tastes of The Botanist gin, learning about scents, botanicals, and Islay landscapes. A royal blue tasting bar displays the new gin bottle, drawing inspiration from the Isle of Islay and offering an interactive flavour wheel detailing the gin’s 22 botanicals. A bespoke nosing trumpet allows shoppers to sample and savor the gin’s scent.

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Our Solution

Campaign ideation (branding)
Key visual design (graphic design)
Retail spatial design (3D modelling, rendering)
Shopper experience design (verbalisation, training)