Our Idea
We created an original and dynamic brand identity that represents unity, inclusivity, and community spirit. The Blooming Heart symbol, composed of overlapping speech bubbles in various colours, signifies four distinct racial groups and generations converging at its centre. Aligned with the Yishun constituency’s motto, “Home with a Heart,” this vibrant emblem resembles a blossoming heart, embodying the promise of new opportunities and growth in the Chong Pang City development. Singapore’s Prime Minister Lee and Minister Shanmugam introduced the new Chong Pang City brand identity during a groundbreaking ceremony.
