Hey Too

Our Challenge

Zheng Hong Hui Shopping Mall aimed to attract a younger demographic through rebranding and advertising. Limited financial resources challenged them to find creative, cost-effective methods to achieve their goal while revamping their identity and reaching a new audience.

Our Idea

To appeal to a wider audience, Unigons created HeyToo, an adorable social 3D character linked to the Zheng Hong Hui Mall’s new positioning, embodies the spirit of friendship and community. The new 3D image centres on expressive eyes and mouth forming the word “Too,” symbolizing mutual connection and echoing camaraderie.

Dressed in pink with Love and Rock hand gestures, HeyToo welcomes social interaction, reflecting the mall’s youth oriented and joyous destination.

Our Solution

IP Character Origination and Design
Brand IP Communication Design
Promotion Design