Mainline

Brand Identity

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Our Challenge

P1 Padel is an exciting new panel brand launching across the United States. With a short timeline, we were asked to create a logo and identity for the group brand, that positioned P1 Padel as vibrant, dynamic and exciting for the launch of its maiden location in Las Vegas. The identity needed to appeal to a wide range of ages and demographics, to encourage participation in a growing sector.

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Our Idea

We devised a logo that combined the core elements of the sport – the court lines, the padel racquet holes and the yellow ball to form a distinctive logo mark that also incorporated the ‘P’ of P1 Padel. The brand was applied across interior and exterior signage, uniforms, apparel and promotional marketing.

Our Solution

Brand consultancy
Brand identity
Brand implementation