Raffles
Packaging Design
Our Challenge
The renowned Raffles Hotel, a globally recognized luxury venue, initiated a nationwide design contest for its 2022 Mid-Autumn Festival packaging. Admired for its unmatched six-star service, Raffles embodies luxury, exquisite craftsmanship, heritage, and a distinguished world-class hotelier. Given its history of remarkable designs, impressing its discerning panel of judges was no easy feat.
Our Idea
Our winning bid featured a heritage design that exudes timelessness and classic appeal. Incorporating tactile textures in regal colorus like blue, gold, and maroon, we combined various materials, including paper, silicon, and metallic elements, to create top-tier packaging. The design was warmly received, resulting in us securing the design project and the mass production contract to supply this packaging to all Raffles Hotel branches in China.