Our Idea
Leveraging the 2022 World Expo, our “World of Cocktails” campaign aimed to change the perception of cocktails as light and casual. Using 3D landmarks, we presented iconic cocktails alongside their place of origin, educating shoppers on their history and offering free tastings. This strategy not only informed customers about cocktail origins and recipes but also introduced them to our client’s brands as integral ingredients in these renowned beverages.
