SASCO

International Travel Retail Store

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Our Challenge

Tân Sơn Nhất International Airport in Vietnam needed a retail transformation. It lagged behind neighbouring airports like those in Bangkok, Singapore, and Hong Kong. The airport’s shops are traditional and generic, missing opportunities to showcase the wonders, cultural identity, and unique flavours of Vietnam, making it ripe for a modernised and culturally enriched retail experience.
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Our Idea

To cater for the 70% international travellers at Tân Sơn Nhất International Airport, the store design incorporates Vietnam’s traditional cultural icons and heritage with a modern twist. Data-driven insights are utilised to create an efficient retail layout that draws crowds. The store expands categories featuring unique local delicacies and handicrafts, making it the most attractive looking duty-free store in Vietnam when it opened in 2022.
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Our Solution

Retail strategy and consultancy
Retail planning, zoning and category management
Retail spatial design (3D modelling and rendering)
Retail production management