Our Idea
We introduced a new retail brand, “Sweet Sensation,” for the Hong Kong International Airport’s confectionery concession. Our promise was that no two shops would be alike. We designed nine unique stores, including one exclusively for gigantic products, a giant claw machine shop, and the innovative Hong Kong M&M Movie World, where famous movie scenes were reenacted with M&M candies for photo opportunities. This proposal elevated our client’s position in the final bid.
