Our Idea
Building on the brand advocacy of the StudentBridge core brand colour (green) we revamped the colour palette to vibrant, RGB to represent the digital nature of their business. Inspiration was taken from the two interlocking circles of the logo, that represents communication and enduring relationships, to create a range of angled lozenges and circles that formed the anchor for all collateral. Expressive portraits of students and college staff are used to humanise the brand as the photography interacts with the shapes.
