Uniqlo

Gift with a heart

Our Challenge

Covid19 brought disruption to the way we socialise – people were connecting more online and physical contact was kept to a minimum. During this period, sales of apparel dipped as many people didn’t find the need to dress up and leave their homes to socialise.

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Our Idea

Unigons created a Gift-Card program that was launched for shoppers to send a gift of love and to invite their friends and loved ones out for an outdoor gathering. We aimed for it to be a heartfelt gift, extending an invitation that truly resonates, creating  an opportunity for meaningful connections and rekindling cherished bonds.

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Our Solution

We crafted a heart-warming video, juxtapositioning Uniqlo products as the landscape of many familiar outdoor activities. The video also highlighted the importance of family and friends bonding and also driving across a message of Uniqlo’s commitment to protect the environment. It is more than just a gift card of apparel. It is a gift with a heart to invite, to meet and to reconnect.